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Hi there!
Welcome to the
wonderful world of
Moomin
Introduction to
THE MOOMINS
Created by Swedish-speaking Finnish author and illustrator Tove Jansson (1914–2001), the Moomins have been enchanting readers around the world since the first Moomin story, The Moomins and the Great Flood, appeared in 1945.
Moomin is a values-led brand, with three corevalues at it's heart: Kindness, Courage and Belonging. These along with a range of other values can all be found in the Moomin stories
Discover what makes every
character uniquely wonderful.
MOOMIN
Characters
01
MOOMINTROLL
Moomintroll is kind and curious, a great lover of nature and a true friend. His life is full of excitement and adventure, thanks to his daring companions and the tolerant – and somewhat eccentric – Moominmamma and Moominpappa.
02
MOOMINMAMMA
Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.
03
MOOMINPAPPA
Moominpappa thinks he’s a great thinker, a talented storyteller, and a fearless traveler – and his family are always happy to indulge him!
04
SNORKMAIDEN
Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures. She is very resourceful and quick-thinking, which often leads to her saving the day in style with a unique and ingenious solution.
05
LITTLE MY
Little My is fiery and independent – a tiny character with an enormous personality! Known for her sharp tongue, quick temper, and mischievous nature, she seems to thrive in dangerous situations and sometimes takes pleasure in the small misfortunes of others.
06
SNUFKIN
Snufkin is a philosopher and wanderer who enjoys the simple things in life – fishing, playing his harmonica, and walking alone at night. A free spirit with no interest in owning things, Snufkin enjoys challenging authority figures, such as park keepers.
07
Hattifatteners
Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon. They are pale grey-white in colour and look something like mushroom stalks with paws that extend directly from their trunks.
08
STINKY
Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley. He is a villain, and proud of it! He’s never one to let an opportunity for personal gain pass him by, and he always has a scheme or a racket on the go.
09
Sniff
Sniff is something of a younger sibling to Moomintroll, having been adopted by the Moomin family at an early age. He is good-natured, loyal, excitable, and eager to join in any mission, but his taste for adventure is not often matched by his bravery…
10
TOO TICKY
Too-ticky is both pragmatic and compassionate, two things which the Moomin family value greatly in their neighbour. A deep thinker by nature, she lives modestly and in harmony with the world around her, content in her own company but also willing to help any creature in need.
11
ANCESTOR
The Ancestor is a small, furry and grey troll with a large snout and a long black tail. It does not speak or eat. In Moominland Midwinter, Moomintroll releases the Ancestor from a cabinet in the bathing house and gets acquainted with it.
01 / 11
MOOMINTROLL
Moomintroll is kind and curious, a great lover of nature and a true friend. His life is full of excitement and adventure, thanks to his daring companions and the tolerant – and somewhat eccentric – Moominmamma and Moominpappa.
01
MOOMINTROLL
Moomintroll is kind and curious, a great lover of nature and a true friend. His life is full of excitement and adventure, thanks to his daring companions and the tolerant – and somewhat eccentric – Moominmamma and Moominpappa.
02
MOOMINMAMMA
Moominmamma is the gentle and nurturing heart of the Moomin family. She has a special skill for ensuring that people feel cared for and welcome to be themselves.
03
MOOMINPAPPA
Moominpappa thinks he’s a great thinker, a talented storyteller, and a fearless traveler – and his family are always happy to indulge him!
04
SNORKMAIDEN
Snorkmaiden is a creative and excitable dreamer whose imagination comes in handy on adventures. She is very resourceful and quick-thinking, which often leads to her saving the day in style with a unique and ingenious solution.
05
LITTLE MY
Little My is fiery and independent – a tiny character with an enormous personality! Known for her sharp tongue, quick temper, and mischievous nature, she seems to thrive in dangerous situations and sometimes takes pleasure in the small misfortunes of others.
06
SNUFKIN
Snufkin is a philosopher and wanderer who enjoys the simple things in life – fishing, playing his harmonica, and walking alone at night. A free spirit with no interest in owning things, Snufkin enjoys challenging authority figures, such as park keepers.
07
Hattifatteners
Hattifatteners are mysterious creatures whose only motivation in life is to keep moving towards the horizon. They are pale grey-white in colour and look something like mushroom stalks with paws that extend directly from their trunks.
08
STINKY
Stinky is a small, irate creature who is often causing trouble for the other residents of Moominvalley. He is a villain, and proud of it! He’s never one to let an opportunity for personal gain pass him by, and he always has a scheme or a racket on the go.
09
Sniff
Sniff is something of a younger sibling to Moomintroll, having been adopted by the Moomin family at an early age. He is good-natured, loyal, excitable, and eager to join in any mission, but his taste for adventure is not often matched by his bravery…
10
TOO TICKY
Too-ticky is both pragmatic and compassionate, two things which the Moomin family value greatly in their neighbour. A deep thinker by nature, she lives modestly and in harmony with the world around her, content in her own company but also willing to help any creature in need.
11
ANCESTOR
The Ancestor is a small, furry and grey troll with a large snout and a long black tail. It does not speak or eat. In Moominland Midwinter, Moomintroll releases the Ancestor from a cabinet in the bathing house and gets acquainted with it.
moomin charaCters
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